Of course where the market appears, so do the companies set up to capitalise. Deciding on a language training provider can be daunting, and the unregulated nature of the training industry in most countries can mean huge variation in the quality of the training, and therefore huge variation in the return on investment for the companies’ management. So, what is it that makes some training effective, while other programmes are a waste of time? How can companies minimize the risk of investing in lame-duck language training?The first piece of advice is to make informed decisions on language training providers based on information from reliable sources. Websites, brochures, marketing emails and fliers can hold a great deal of information, but the most reliable source is a person who has attended or been involved in training elsewhere. One must be careful though, as the
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